
The tourism industry is notoriously competitive, and almost anything can be made into a tourism product. To stand out as a service provider, it is important to bring new ideas to the market or develop existing ones. Mushroom tourism is in many ways a unique service idea that can combine nature and culinary experiences in an innovative way.
The target groups of the project are tourism businesses in Satakunta and North Karelia, businesses interested in using mushrooms in their business activities and other actors in the tourism sector: communities, developers and municipalities. Indirect beneficiaries of the project are tourism marketing and sales organizations and users of tourism services: local and nearby residents, leisure and tourism residents, pickers, associations, forest owners, food and transport companies.
Contact information:
Terja Wahlberg
Project Manager
terja.wahlberg@samk.fi
Project objectives
The main objective of the project is to create and strengthen business based on mushroom tourism in the provinces.
- To diversify and grow the business of rural tourism enterprises by increasing knowledge on productisation
- To diversify and grow the business of rural tourism enterprises by increasing target market and customer understanding and by creating a co-development model
- To increase the visibility of mushroom tourism in the tourism market
- Increase national and international cooperation and networking of operators
Practical Actions
- Organisation of webinars on mushrooms and mushroom tourism, including picking and preserving edible mushrooms, productisation of guided mushroom tours (with an international perspective), productisation of guided dog mushroom tours (with an international perspective), mushrooms as a foodstuff (including packaging and legislation), mushroom cultivation and cooperation in the use of forests for mushroom business
- Organisation of productisation seminars in North Karelia and Satakunta
- Webinars on markets and productisation in selected target countries
- Benchmarking trip to Borgotaro, Italy
- Establishment of a mushroom image bank
- Promotion of mushroom tourism
- Virtual mushroom recipe competition
- Guiding companies to market their mushroom tourism products and services on digital platforms
Partners
Rural Women´s Advisory Centre (RWAC) of Eastern Finland: Anna Rinteinen, anna.rinteinen@maajakotitalousnaiset.fi
ProAgria Eastern Finland: Kirsi Sahrman-Hauhia, kirsi.sahrman-hauhia@proagria.fi


