The world and our living environment are changing rapidly. It is difficult for the entrepreneurs to plan their businesses without real knowledge of the situation. The position of high street retailers in competition with online sales and hypermarkets is challenging. However, some new customer base could be found, for example among tourists. A new approach based on digitally collected customer data will help in these circumstances.
The VETO project will create a pilot of the knowledge management model for retail outlets in Huittinen and Sastamala. Digital customer surveys will be carried out for tourists and event participants, and the data collected will be analysed. This will be used to develop an operating model that will also provide guidelines for future operations and business development.
Contact information:
Anu Juva
Project Manager
050 522 4841
anu.juva@samk.fi
Project objectives
- Strengthening the attractiveness of stone shops: The primary objective of the project is to enhance the appeal of local stone shops, thereby increasing the attractiveness of the local economy.
- Improving competitiveness: Enhance the competitiveness of stone retailers by improving customer understanding and implementing effective knowledge management practices.
- Year-round operation: Increase in the attractiveness of stone shops through active and continuous operation throughout the year.
- Networking: Foster increased networking among operators to build stronger connections and collaborative opportunities.
Practical Steps
- State-of-the-art analysis and action plan development:
Conduct a comprehensive analysis based on existing data. Test methods for measuring customer behaviour and define a knowledge management model. Create an action plan with a network of operators to enhance the attractiveness of the brick-and-mortar stores. - Event development:
Co-develop new events or promotions and involve residents in the development process through surveys. Communicate widely through various channels. - Activating cooperation:
Foster cooperation among the network of actors, bringing them together across sectors. Actively communicate both internally and externally. Organise a day trip to the city, which has successfully revitalised its city centre commercially and engaged residents.
Partners
