Rural Finland Tourism Hub: Rural Tourism Competence Network

The development of rural tourism occurs in multiple areas through various projects, while thematically similar projects are simultaneously carried out in different regions. The number of development actors is large, and there is a lack of awareness of what is being done or has already been done in other areas. In the development work, provincial borders are often too clear, and the focus is only on one's own area. Development resources are often limited, so collaboration and learning from others would enhance activities and increase the effectiveness of results. Efficient coordination of rural tourism development activities avoids overlapping measures, strengthens the competitiveness of the sector, and ensures the production of comparable information. Developing data-driven decision-making supports industry foresight and operational readiness. By developing coordination and expertise in data-driven decision-making, the utilization of national and regional tourism strategies in industry development work is also ensured.