Reetta Vähä-Aho

In the years 2023–2026, the Center for Tourism Business Development is concentrating on solving sustainability challenges in the European tourism industry. In total, 21 partners from 12 European countries are involved in the joint projects.

The Uraboost Workbook guide, released in September 2023, can be used for career guidance, coaching, and training for future professionals in HoReCa industries.

everyone needs to recharge and no one can perform indefinitely. To cope with everyday life, entrepreneurs need resources to counterbalance the stresses and strains.

In particular, in the so-called cold-water coastal areas in Europe tourism focuses on creating unique blue experiences and increasing well-being through water experiences.

Satakunta is a multi-sector industrial region, and that is why we are visited by a lot of foreign people traveling here for work. We are at the very top in work-related international tourism, if compared to other Finnish regions.

The attractiveness and, at the same time, the retention power of the tourism sector must be increased in order to respond to the labour market issues in the tourism industry.

Food is an important part of tourism. Often, we experience the best moments from our travels in restaurants and cafes or, for example, the tasting moments spent at farms and markets. There are wonderful food tourism destinations in Satakunta, and our food industry is also well known in Finland. However, the development of food tourism is still in its early stages in our region.