We develop: The well-being of tourism entrepreneurs
everyone needs to recharge and no one can perform indefinitely. To cope with everyday life, entrepreneurs need resources to counterbalance the stresses and strains.
We develop
We develop: The new international curriculum responds to the increase in demand for coastal and maritime tourism
In particular, in the so-called cold-water coastal areas in Europe tourism focuses on creating unique blue experiences and increasing well-being through water experiences.
We develop: Foreign tourists visiting Satakunta are often on a business trip
Satakunta is a multi-sector industrial region, and that is why we are visited by a lot of foreign people traveling here for work. We are at the very top in work-related international tourism, if compared to other Finnish regions.
We develop: REKRYBOOST 2023 – an event responding to the workforce challenges of the tourism industry
The attractiveness and, at the same time, the retention power of the tourism sector must be increased in order to respond to the labour market issues in the tourism industry.
We develop: More visibility for the Taikayöntie route through cooperation
Finland 100 years candlelight procession organized by the Suttila youth club on Taikayöntie
We develop: Food tourism in the Satakunta region
Food is an important part of tourism. Often, we experience the best moments from our travels in restaurants and cafes or, for example, the tasting moments spent at farms and markets. There are wonderful food tourism destinations in Satakunta, and our food industry is also well known in Finland. However, the development of food tourism is still in its early stages in our region.
We develop: Green, social and digital skills for the future of the tourism industry
The tourism and hospitality sector composes a complex ecosystem that includes different kinds and sizes of businesses, economic activities and skills needs. The significant impact of COVID-19 in the sector and the urgent need to address the digital and green transition continues to challenge the sector and demands new solutions.
We develop: Youth employment in the tourism industry
The tourism, hospitality and restaurant sectors are suffering from a shortage of labor, and the attractiveness of the sectors has clearly weakened in the eyes of job seekers. While some entrepreneurs have hit records in the number of customers, others are persevering and looking for ways to get back on their feet after the pandemic. As consumption potentially recovers, the sectors have faced major challenges in finding skillful workers.
We develop: Resilience enables coping with difficulties
At the latest, when a small virus began to turn the world upside down two years ago, everybody learned the word resilience. New, very exceptional circumstances demanded flexibility, new ways of thinking, new approaches, and the ability to remain optimistic. There is no single descriptive word to translate resilience into Finnish, so the word has become established as such here as well. What, however, does resilience really mean?
We develop: Research activities make diverse learning environments possible
One of the missions of universities of applied sciences is to produce important research knowledge. The Center for Tourism Business Development is an excellent example of this, producing new knowledge and new solutions for tourism. Tourism operators are the primary beneficiaries of this knowledge, but very often also students. Best of all, students also have the opportunity to be involved in producing this knowledge.