Reetta Vähä-Aho

A person giving a speech at the Science Meets Regions event at SAMK. The map of Europe on the background.

We develop: Coordinating European tourism development work

International EU-funded projects are important for SAMK’s Center for Tourism Business Development, as they help to ensure the coherent development of tourism in the region in relation to other European regions. At the same time, best practices from other parts of Europe can be brought to Satakunta and current challenges of the sector can be solved together.

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Kolme pyöräilijää hiekkarannalla.

We develop: New routes and services for the booming cycling tourism

Climate change and the COVID-19 pandemic are revolutionising the world and tourism in many ways. Although tourism has been one of the hardest hit sectors by the pandemic, local tourism has been booming and the number of visitors in rural and attractive nature destinations has increased. Sustainable and responsible tourism has also become a new norm.

We develop: New routes and services for the booming cycling tourism Read More »